I attribute a significant portion of Royal Match's success to its excellent utilization of these social elements.
If I were to interpret the game from a player's perspective, I was initially drawn in by its clean art style and satisfying mechanics. As I progressed through the levels, I found myself in fierce competition with other players. This truly adds more excitement to the game. Additionally, the team missions within the game not only strengthen team relationships but also encourage you to keep playing in order to establish your presence within the team.
1.Socializing With Team Activities
Team Battle
This is a time-limited battle where the player's team competes against 19 other teams. To win this battle, it is essential to advance through as many levels as possible. The team that collects the most shields ranks higher in the leaderboard. Special rewards are offered to users who rank in the top 5, and team members share in these rewards.
Team Treasure
The "Team Treasure" is a challenge in which team members can make progress based on the total number of levels completed. Each level passed allows team members to collect ship wheels.
They make efforts to earn the team reward. In the chat section, they encourage each other and consider it their duty to send lives to one another. Team leaders make efforts to motivate the team. If you don't contribute, being removed from the team is just a matter of time.
These social dynamics fuel players' enthusiasm for being part of a community and succeeding in the game. This, in turn, becomes a potent factor in increasing the game's retention.
2.Team Chat
I've noticed that the team fosters strong bonds through the in-game chat. Within the team, they support each other by playing the game, motivate one another, and provide assistance.
In subscription models like the Royal Pass, users can also give gifts to their team members. Team members express gratitude for the received gifts, and users gain a social status.
Team members are encouraged to help those who request lives. In some teams, if the weekly assistance quota is not met, the team leader has the authority to remove a player from the team. You can often see notifications like "Players who don't provide at least 20 assists per week will be removed from the team" in the team info section.
Some teams even discuss personal matters from their daily lives.
All of these factors incentivize users to stay in the game to maintain their earned status and to not miss out on the rewards provided by active teams.
3.Competition
Individual and team competitions are highly effective in keeping users engaged in the game. Users can engage in fierce competition, striving to defeat others they encounter in order to win rewards. Some examples:
-Sky Race
-Weekly Contest
-Lightning Rush
-Space Mission
-King's Cup
4.Community
There is a community structure that attracts more users to the game and engages existing users more through platforms like Facebook and Instagram. Users answer questions posed on these social platforms and interact with each other. Sometimes, they are looking for new members to join their teams. This way, the community strengthens and grows.